CAVA App Redesign

My Role_

Senior UX Designer

I was the solo in-house designer that also served as a Product Manager after COVID layoffs affected our team.

Core Team_

Engineering & Data

With stakeholders from Business Strategy, Operations, and C-suite. Partnered with an external agency for initial concepts and engineering supplementation.

The Company_

CAVA

A fast casual restaurant chain specializing in custom Mediterranean bowls and pitas with locations spanning across the US.

Work Samples

Sample 1 ↘

Teaching a New Behavior

When arriving at the menu, initially designed to mimic the iOS Emoji Keyboard, older users didn’t know they needed to swipe horizontally to see more of the menu.

After wire framing and testing 3 prototypes, I closely partnered with engineering to make sure we got a smooth, subtle result.

Previous Agency Layout

New Tested In-house Layout

Sample 2 ↘

Removing Friction

The original concept was so minimal that testing revealed users would miss the price as the “Bag” mechanism and become frustrated. I added an explicit “Go to Checkout” section to catch the user at the end of their existing behavior: swiping through the horizontal menu.

Sample 3 ↘

Creating Clarity

Once at checkout, users also found themselves confused while reviewing their custom order and how they would go about adding items or editing the meal. Fortunately, reworking the layout, iconography, and labels proved successful in testing and increased order accuracy after launch.

Impact_

Additional Details_

Research

11 Intercepts

60 Usability Tests

10 Customer Interviews

Technology

iOS & Android: React Native

Integration with 3rd party curbside and delivery APIs

Kitchen Display System (KDS) and Point of Sale (POS) platforms